THE DEMAND IS SWELLING!!!!!!!!
Yes the market is bad. Regardless, check your leads, are people inquiring? The answer is yes! Some of them are ready today and some are researching, both are important. Regardless, it's not like there are less people that need a car or service, they are just waiting for the economy to turn around because they choose to or have to.
They still need a car or repair!
Will you be ready when they are?
If your people aren't trained, the time is now!
Do you have good processes?
If not, document and implement now!
Later you'll be too busy selling and servicing, but you won't get it all...
Your fellow dealership that utilized this down time, will dominate! You didn't survive this time just to barely get by later, make the right investments and follow through to make it happen.
What areas would impact your
store most?
Internet
§Maximizing Leads
§Minimizing Expense
§Website Utilization &
Optimization
§Process
Sourcing
§Where are you
advertising?
§What’s working?
§Tool utilization
§B-Backs
BDC
§Do you have one?
§Is it working for you?
§Are you worried about
the expense?
§Business Development
without a BDC
Accountability
§How many ups/phone
ups?
§Follow Up?
§Goal Setting?
CRM
§Do you have one?
§Are you taking
full advantage of it?
§Is your CRM provider
fulfilling their promise?
§Do you need one?
CSI
§Where do you rank?
§What's your goal?
§What's your promise?
§Is it all working?